QUYNH ANH NGO IS A VISUAL DESIGNER FOCUSING ON TYPOGRAPHY AND EXPERIMENTAL MOTION APPROACHES — PRIMARILY IN VISUAL IDENTITY AND PUBLICATION.
TheBlueTshirt 2023TheBlueTshirt (since 2011) is one of the best-selling local fashion brands in Vietnam, focusing on denim wears and sustainability. After more than 10 years, the brand aims to evolve beyond a fashion brand to become a lifestyle brand. The original branding from 2011 lacked consistency across media, and there was no cohesive brand identity system. We were commissioned to address this, while retaining the original blue color and eye symbol of the founder, as they are deeply ingrained in the customer’s minds.